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Top 20 most valuable brands of Turkey

The world’s leading independent brand valuation and strategy consultancy, Brand Finance released the annual report on most valuable brands of Turkey. While Akbank topped “Turkey 100 – The Most Valuable Brands 2015” list with its $2.516m brand value,  Turk Telekom ranked second with a brand value of $2.475m and Turkiye Is Bankasi followed with $2.445 m of brand value.

Brand Finance director of Turkey, Muhterem İlgüner, states a comparison in terms of business lines that makes up the total value gives an opposite result with the global list.

According to the comparison between 2015 “Turkey100” and “Global500” lists, %69 of the total value of Turkey’s most valuable 100 brands consists of “service industry” and %31 is products. On the contrary, the total value of the 100 brands in the global scale consists of %71 products and %29 service industry. Director of Turkey, Muhterem İlgüner states that most of the brands in that tops the Turkey100 list is from service industry which means that Turkey has not develop valuable brands yet. 

The top 20 most valuable brands according to Turkey 100 list:

1. Akbank – Banking – $2,516m

2. Türk Telekom – Telecommunications –  $2,475m

3. İş Bankası – Banking –$2,445m

4. Turkish Airlines – Airlines –$2,219m

5. Garanti – Banking – $1,953m

6. Arçelik – Durable Consumer Goods & Electronics – $1,845m

7. Turkcell – Telecommunications – $1,700m

8. Yapı Kredi – Banking – $1,393m

9. Bim – Food & Basic Needs Retailing – $1,387m

10. Ziraat Bankası – Banking – $1,085m

11. Halkbank – Banking – $973m

12. OMV Petrol Ofisi – Fuel Retail – $748m

13. Ülker – Food –  $745m

14. Vakıfbank – Banking – $725m

15. ENKA İnşaat – Construction – $681m

16. Şişe Cam – Glass – $575m

17. Migros – Food & Basic Needs Retailing – $547m

18. Ford Otosan – Automotive – $544m

19. Finansbank – Banking – $530m

20. Vestel – Durable Consumer Goods & Electronics – $502m

Food Sector

1. Ülker $745m

2. Pınar $350m

3. Banvit $131m

4. Keskinoğlu $124m

5. Kent $107m

Airlines

1. Turkish Airlines $2.219m

2. Pegasus $171m

3. Atlas Jet $45m

Consumer Electronics

1. Arçelik $1.845m

2. Vestel $502m

3.BSH $427m

Food Retailing

1. BİM $1.387m

2. Migors $547m

3. TESCO Kipa $130m

4. Kiler $78m

5. CarrefourSA $75m 

Banking

1. Akbank $2.516m

2. Türkiye İş Bankası $2.445m

3. Garanti $1.952m

4. Yapı Kredi $1.392m

5. Ziraat Bankası $1.007m