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Comcast offers $31 billion to buy pay-TV group Sky, challenges Murdoch

Comcast, which owns NBC and Universal Pictures, said it was offering 12.50 pounds per share, significantly higher than the 10.75 pounds per share agreed by Fox.

The proposed offer pits Comcast against Murdoch, who helped to launch Sky in Britain, and also against Walt Disney which has agreed to buy a string of assets from Fox once the deal is done, including Sky.

“We would like to own the whole of Sky and we will be looking to acquire over 50 percent of the Sky shares,” Comcast CEO Brian L. Roberts said in a statement.