Kuwait Finance House (KFH) commercial in Ramadan was viewed by over 200,000 viewers on social websites and other famous websites, not to mention televisions viewers. Such high view ratings are a result its new, creative idea that shed light on professions that are on duty, regardless of any occasions. The commercial did not carry any direct marketing message for KFH.
Moreover, the commercial underlined the professions of firemen, paramedics, policemen,, doctors, the army, and other public service personnel who work tirelessly around the clock at all times. The only message that the commercial carried, is a token of appreciation to those professions that prefer to shoulder their duties than spend time with their families at gatherings, especially in Ramadan.